Amanda Hyer

Expert Content Creator

ALL ABOUT ME

I currently work at Utah Valley University as the Marketing and Communications Coordinator for the College of Humanities and Social Sciences. I specialize in content marketing, content creation and document design, team leadership, process optimization, content strategy, and social media marketing. My focus is on creating effective strategies and then creating, promoting, and optimizing the best and most engaging content.

I graduated with a Bachelor's Degree in Professional and Technical Writing from Utah State University. My Professional Writing experience includes working through the publication process for newspapers, books, and magazines, as well as generating documentation for internal and external use.

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01 Experience

2015-2019

FOXTAIL MARKETING

Lead Content Manager

Conceptualize, create, and edit marketing copy for style, tone, and technical accuracy. Projects include ebooks, whitepapers, case studies, infographics, emails, and blogs. Create social media and PPC ad copy, ad design, and audience targeting. Develop relationships with clients to establish expectations, goals, and progress. Create buyer personas and customer journeys for strategic purposes. Manage communication with multiple writing teams

2019-PRESENT

UTAH VALLEY UNIVERSITY

Marketing & Communications Manager

Established consistent branding for the College of Humanities and Social Sciences. Wrote, edited, and published dozens of student, alumni, and faculty success stories. Increased social media following and engagement through regular posts and promotions. Created highly targeted digital and print campaigns for annual public health conferences. Implemented project management processes that improved efficiency and effectiveness. Effectively collaborated with and oversaw graphic design and web development personnel. Created data-driven strategies to improve internal and external communication. Created multi-modal campaigns to improve enrollment and engagement with college. Directed multiple promotional videos to improve the reputation of the college.

2013-2015

UTAH VALLEY UNIVERSITY

Academic Scheduling Assistant

Wrote, edited, and designed documentation for department schedulers. Trained department schedulers to correctly review and edit department schedules. Redesigned online form used for requesting new class sections. Changed the university schedule in Banner INB via highly complex data entry. Assisted faculty and staff with questions and problems.

2012-2013

SOS EMPLOYMENT GROUP

Administrative Assistant

Document all financial procedures for banking compliance. Assist with daily accounting, including daily numbers recording and client financial statements. Edited various websites’ copy and design. Wrote and edited copy for various marketing and policy documents. Prepared and mailed merchandise to clients. Resolved customer service problems and complaints

2012-2012

LDS CHURCH INFO & COMM SERVICES DEPT

Technical Writing and IP Intern

Wrote, tested and edited documentation for various internal sites. Created new landing page for team SharePoint site to improve team visibility and reputation. Intellectual Property (IP) and Correlation Evaluation for public-facing ICS products. Met with and assisted various internal organizations through the IP process

2011-2012

USU COPY & PRINT CENTER

Student Employee

Helped customers with making copies, prepared, formatted and printed documents, spiral bound books, laminated documents, trimmed prints to the correct size, cashiered and closed the office.

2010-2011

USU PRESS

Intern/Freelance Paginator

Edited, formatted, and paginated book manuscripts in preparation for publication.

2012-2012

COLLEGE OF ENGINEERING DEAN'S OFFICE

Data Entry

Entered data from faculty Curriculum Vitae into an online database. Compiled pertinent data about professors for each department. Scanned and classified documents

EXPERIENCE